It’s not uncommon for viral TikTok to be all about timing. But it’s not as simple as it appears.
Every TikTok creator wishes for their videos to go viral or to be watched by as many people as possible. After putting in a lot of time and effort to create a video, it can be disheartening to see it fade away without notice.
As we all know, racking up huge numbers on TikTok is not easy. You must present the appropriate content to the appropriate people at the appropriate time. So, when is the optimum time to post on TikTok if you have outstanding material focused on the proper audience? So, let’s get into it.
Is It Important When You Post on TikTok?
The quick answer is, absolutely, the timing of your postings is important. However, it is not as simple as you may think.
TikTok’s For You page is where most of the action happens on TikTok. It is a combination of recent videos and those that have probably been around for days. You’ll find viral videos uploaded at various times of the day here.
Given this, does it really matter when you post your videos? Why worry about timeliness when there is no evident association between publishing times and TikTok virality?
Although it is less crucial than the quality of your material and its relevance to your audience, time does play a role in how much visibility TikTok’s algorithm offers you.
Your timing influences the window of opportunity you have to collect enough interactions to entice TikTok’s algorithm to push you to additional people. There are, however, certain drawbacks.
When we say time is important, we don’t mean 5 a.m. or 2 p.m. There is no one-size-fits-all answer to the time conundrum on TikTok; it just does not exist. What time works best for you is very dependent on your audience.
Let’s take a look at TikTok’s algorithm to better understand how your audience determines what time works best for you.
What Is the TikTok Algorithm?
TikTok’s main recommendation system is quite mysterious. This is because the majority of it is kept hidden, and the pieces that the corporation chooses to make public aren’t comprehensive enough.
Nonetheless, if you pay close attention to the portions of TikTok’s algorithm that may be found publicly, you can learn enough from it to boost your exposure to TikTok.
To begin, TikTok, like practically every other social network, rewards involvement. Everything from views to comments and likes is included. TikTok is more likely to recommend you to more people on its For You page as your involvement grows (FYP).
As we all know, the majority of the activity on TikTok takes place on the For You tab. Creators are constantly looking for advice on how to get into people’s For You Pages. It’s simple to get into a few people’s FYP.
The issue is infiltrating more people’s FYP. You’ll need social evidence to do so. You must demonstrate to TikTok’s algorithm that your material is worthy of appearing in more people’s FYP. This requires a significant amount of participation.
But how can you gain enough engagement to go to more people’s FYP if you need to be in a lot of people’s FYP in the first place? And where does timing come into play?
TikTok’s first few hours are crucial
You need that first push to get to more people’s FYP, or otherwise, your postings will likely fade into obscurity. In other words, you should post when a significant portion of your “most relevant” and “initial audience” are engaged enough to increase the exposure of your content through interactions.
These people serve as your “judges.” When your video is published, TikTok displays it to a few hundred random individuals who it deems to be your most relevant audience. (This is why you may gain views even if you don’t have any followers.) Your article will even appear on the For You pages of a select few people.
TikTok uses how this first audience interacts with your uploads (views, likes, comments, and video completion rate) as a signal to determine whether or not to increase your visibility.
For example, if you make an anime TikTok but your anime audience is sleeping for the majority of the first few hours after your video goes up, you may not receive the interaction you expect.
TikTok may broadcast your post to an audience that is uninterested in your topic. This audience will almost certainly be poor judges of your material, and their unwillingness to engage with it will send incorrect signals to the recommendation system.
This is why it’s critical to time your postings such that your audience is still engaged in the first few hours after they see your content. How do you go about doing this? By being acquainted with your target audience.
How do you find out about your target audience?
- If you’re already a creator, TikTok analytics may help you discover more about the people who interact with your work.
- If you’re just getting started, your content ideas should help you figure out who your target audience is.
What Effect Does Your TikTok Audience Have on Your Posting Time?
Some crucial questions must be answered in order to better determine what timing is optimal for your audience. They are as follows:
When Is Your Audience Active or Awake?
If you broadcast videos that are relevant to a certain geographical place, you should post when that audience is awake and engaged. When your video is aimed at a specific country, plan your material around their peak hours (usually in the evening).
If you’ve been making content for a while, go to your TikTok statistics page and see which nations receive the most traffic. If there are many countries, strive to achieve a balance.
What is the average age of your most important audience?
TikTok is mostly used by Gen Z, although other age groups are coming up. So attempt to determine the age range of your target audience. You must alter your timetable to meet their active time. For example, if your film is popular with high school students, uploading it while they are home from school and rested may make sense.
What Is Your Audience’s Culture Like?
When creating material for a certain demographic, you should preferably consider their culture. For example, if your material is aimed at a religious group, you should consider religious festivals and holidays. It may appear tiny at first, but every additional first engagement counts.
Everyone’s ideal posting time is unique.
The majority of the information you’d find online about the optimal time to publish on TikTok is the best estimate. Almost every creative discusses the time that works best for them. What works for them may not work for you, no matter how well-intentioned they are. You must study as much as possible about your audience in order to determine what time would work best for you.
However, time is only a small piece of the puzzle. You should be more concerned with the quality of your content and its relevance to your target audience. You’re all ready to become viral on TikTok with the correct time, superb material, a receptive audience, and a sprinkle of luck.
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