Despite being the world’s largest video-sharing platform year after year, YouTube has gotten worse for both consumers and artists. Let’s look at why.
There’s a good chance you’ve seen a slew of articles and videos about YouTube alternatives over the last few years. It appears that both viewers and creators agree that YouTube is getting worse by the year.
So, here are five reasons why that is the case.
1. There are much too many advertisements
We understand that U-Tube is a business that needs to make money, which is good. What is not acceptable is having to sit through two pre-roll ads, a mid-roll ad, and then another post-roll ad. That’s much too many interruptions for a 10-minute piece of content.
If the video is lengthy, a mid-roll ad makes sense (about 30 minutes or more). Shorter videos, on the other hand, do not have this limitation.
Another thing that doesn’t make sense are advertisements preceding first-aid videos and those aimed at limiting danger, such as “How to Stop a Gas Leak” or “How to Do the Heimlich Maneuver.” When every second counts, you can’t afford to waste time watching an ad.
2. The Unknown Dislike Count
In November 2021,U-Tube removed the public dislike count from the platform as a whole. The business argues that this change will protect the well-being of tiny creators who have been subjected to targeted bullying and will limit harassment.
What this does not take into account is the viewer’s experience. A public dislike count is useful since it provides an early indication of the prospective quality and accuracy of the content.
Returning to the gas leak example, if you see that the video you’re watching has 1K likes but 15K dislikes, you may be confident that the solution suggested in the video is ineffective. As a result, you may immediately exit that movie and go on to another that may be more informative, saving you valuable time.
3. The Platform’s Ignorance of Creators
YouTube has consistently and repeatedly ignored YouTubers in recent years, instead focusing on making YouTube appear as family-friendly as possible in order to attract advertisers.
Again, there’s nothing wrong with marketing; after all, YouTube is a company. However, the issue emerges when it disregards the people who contributed to the platform’s development and popularity.
YouTube Rewind is an excellent example of this problem. We’ve seen YouTube repeatedly reject some of the platform’s most acclaimed artists and unforgettable events simply because they were too contentious to expose to advertising. Instead, YouTube created what most people (even the makers) described as awkward, cringe-worthy, and unwatchable.
4. Recommendations That Aren’t Relevant
YouTube’s algorithm is constantly changing, and it appears that the business is hellbent on increasing watch time. Many people have complained about obtaining irrelevant—and occasionally inappropriate—recommendations in their YouTube feed.
This leads us to conclude that YouTube doesn’t care what you view as long as you watch it for the longest amount of time feasible. In order to increase retention, the platform’s algorithm is becoming more aggressive and predatory toward viewers.
5. Censorship Rules That Are Inconsistent
Not only do YouTube’s censoring restrictions encourage controversy, but so does their inconsistency. YouTube appears to be undecided about how it wants the platform to go. Curse words, for example, are permitted one year, prohibited the next, and permitted again the following year.
As a result, as a creator, you are continuously at risk of having your channel demonetized or your movies removed at the whim of YouTube. And there’s nothing you can do about it but beg YouTube to change its mind, which rarely occurs.
To be clear, YouTube does not dislike controversy; in fact, it thrives on it. It simply want the type of debate that does not reflect poorly on the platform in the eyes of marketers.
YouTube Is Losing Its Appeal
It’s unlikely that YouTube will lose its dominance as the most popular video-sharing network. However, in recent years, many producers have begun to post their content on sites other than YouTube in order to protect themselves from the latter.
If YouTube does not address the issues listed above (and others) quickly, it will continue to give its competitors more leverage over time.